I’ll start by pointing out the reason I chose the term “sales pipeline” over “sales funnel”. I always believed the terms were interchangeable, but I have decided to ditch the funnel analogy for good. A sales funnel implicitly suggests that your leads will magically turn into sales through the miracle of gravity: as long as you continue dumping a healthy amount of prospects into the top of the funnel, they’ll inevitably filter down and naturally pop out the other end a sale. I

I have a friend who theorizes that every 20 years, fashion repeats itself. I suppose I noticed bell bottoms did make a comeback in the 90s and Target currently appears to be single-handedly reviving Grunge for all the kids of Gen Xers. I’m no Lady of the Gagas, though, so I’m not fit to decide the validity of this theory. After spending far too much time delving into the upsurge of articles on account-based marketing (ABM), I am certain my friend’s fashion theory can be appli

Looking to find the right outsourced lead generation team? Thinking like a Murderer might just help. Michael Myers character - https://www.fortressofsolitude.co.za/michael-myers-is-back-in-halloween-kills-teaser/ October is arguably the best month of the year. The air is refreshingly crisp, the trees burst with brilliant color, pumpkin spice is everywhere and most importantly, the dead come to mingle with the living and fictional serial killers are celebrated as saints. Who b