I’ll start by pointing out the reason I chose the term “sales pipeline” over “sales funnel”. I always believed the terms were interchangeable, but I have decided to ditch the funnel analogy for good. A sales funnel implicitly suggests that your leads will magically turn into sales through the miracle of gravity: as long as you continue dumping a healthy amount of prospects into the top of the funnel, they’ll inevitably filter down and naturally pop out the other end a sale. I